Real Food Win, in your pocket

Scan any barcode and see what is really in it, plus the real-food alternative. Every swap and recipe in your pocket. Coming to iPhone and Android.

Made for the weekly shop

Not a magazine. A tool you use with one hand while holding a packet in the other.

  • Scan a barcode, get the answer Point your phone at a product and see what is in it and what to buy instead — before it goes in the trolley.
  • Every swap in your pocket The whole swap library, wherever you are, with the recipe and the cost per serving.
  • A recipe from a photo Photograph a recipe from a book or a handwritten card and have it saved properly.
  • Cook from what you have Say what is in the kitchen and get something real to make tonight.
  • Your own recipe book Everything you save syncs between the app and the website.
  • Real Food Winners Share what you cooked, earn points, and see what other families are making.

One account, both places

Sign in with the same email you use on the website. Saved recipes, Champion status and points are shared, so there is nothing to move across.

No adverts and no third-party analytics in the app. It asks for the camera when you scan something, and for nothing else it does not need.