Real food beats processed food. Here's the swap.

Name a processed food and get the real-food version: the recipe, what's different, and what it costs. Free, no account needed. Also on iPhone and Android.

Find the real-food version of anything

Name a product you would rather not be eating. Real Food Win shows you the real-food replacement, the recipe to make it, a comparison of what is actually in each, and what the swap costs per serving. It is free and needs no account.

Nobody pays to be recommended here

The whole point of a swap is that you can trust it, and that only works if the answer is not for sale.

  • No ads, anywhere Nothing on this site is an advertisement. There is no ad slot to sell, so there is no advertiser to keep happy.
  • No paid placement No brand pays to appear here or to be recommended. Every brand in the directory met the criteria.
  • Published criteria The scorecard shows its working: additives, seed oils, added sugar and ingredient count.

Years of work, already done

Real-food recipes cooked and tested by hand, a swap for most of the processed foods families actually buy, and a directory of brands that meet the criteria — not a directory someone scraped. The first few recipes in every category are free to read; Champions get all of them.

Real Food Win in your pocket

The app does everything the website does, plus the one thing a website cannot: scan a barcode in the shop and get the real-food answer before the product goes in the trolley. It also reads a recipe from a photograph and builds a recipe from what is already in your kitchen.